Every single day, tons of Danes begin their search for products and services on the Internet. Phonebooks and offline referrals are no longer used anymore and that's why on the internet you need to have your website visible to get customers.

The search for the products is done in the search engines and in Denmark, Google has 90% of all search traffic, as the results that appear can be used for anything.

In other words, you want customers, focus on your website's visibility in Google.

What is search engine optimization

When you create your website for the search engines, we call it search engine optimization and that's the virtue we'll have a closer look at.

Google reviews software a website and looks at more than 200 different signals and determines what your website is about, how good it is and how high it should be allowed to appear on searches related to your content.

Do you make your website understandable by Google on the 200 points, yes, you optimize your website for the search engine - you're doing search engine optimization.

What areas do the search engines look like?  

The 200 signals are kept deeply secret and especially how much each individual signal weighs when a site's location is calculated, but over time Google has revealed several different signals they use and explained how you can make it easier for their software to understand your website - We want them to look a little closer.

The website's technical setup  

For the search engines to visit your website, it is important that they can access it at all, but it is also important that they only access the sites that contribute something positive to the internet.

Do you have a webshop it will not be particularly interesting for a search engine to show your "basket" or your terms of sale in the searches - who is looking for it? Therefore, make sure to turn off the search engines on the subpages that do not have good content, there will be people searching for.

For example, half an empty underside with image. Be extremely uninteresting, whereas a page with 6-1000 words text and more images will be extremely interesting.

Be sure to close too thin pages with headers (Noindex, follow)

Also make sure that there is only one unique version of each underside. Some CMS systems make additional archives and lists of your pages, exactly the same. It's called double content and can confuse search engines something so cruel, make sure they are shut off too.

If so, search for Google for "Dublicate content" and your CMS system name, and there will be nice guides.

The speed is also important, so it's important to let the users for a good experience and search engines review your entire website at the time set aside.

Here you can explore CDN usage, compression of images and cache.

Contents of the website  

Long well-formulated texts that contribute with good sense of knowledge and solve a problem / question with the readers in combination with good pictures is the way forward.

Put yourself in the reader's chair and think about what they are looking for and how to help them on their way - Looking for a product, convince them that yours is right to solve their challenge.

Websites that cover a subject both broadly and deeply are highlighted by the search engines, as they usually provide the readers what they are looking for.
Be sure to cover very wide within your subject / niche and go into depth with the areas you aremost about-or want to sell the most within.

Also make sure all information is simple and easily accessible in your menus so that you do not need to look for important information.
Simply make it easy to surf around your website.

The layout of your texts and images

 

The search engines can help you better understand your texts by dividing them into sections with headings and by calling your subpages something relevant.

Use short URLs with the keyword in which you want the individual underside to appear in the search results.

Also use the keyword in the top heading and like a variation in, for example. majority in heading No. 2.

Call your pictures something relevant to the file name before uploading them and enter an "All text" in the image, which explains what is in the image.

The search engines are not good at "Seeing" what is in a picture and you help them understand that which is in your text.

Make sure to link to your website

 

The search engines are constantly investigating how many other websites are linking to yours. Here they look at the type of websites that link to you and how to link.

Links are very important to your locations in Google and without links, your website will be very difficult to get good rankings on the searches many people use.

It is therefore extremely important that you read more about what linkbuilding is and how to get others to link to your website.

You can read more about SEO at Connect-media.dk, who has written this article.