SEO

SEO tools that work – tested by us with 20+ years of experience

At Holyfile.com, we’ve worked professionally with SEO for more than 20 years, so we know both the classic challenges and the small details that can move a page from page 2 into Google’s top results. Ahrefs is our main tool in daily work, but we’ve also thoroughly tested many other SEO tools that can be a better fit depending on your goals, budget, and workflow.

Here you’ll find our picks for the best SEO tools for content optimization, keyword research, link building, rank tracking, and technical SEO. We cover both beginner-friendly options and more advanced platforms, and we always include the pros, cons, and real use cases that matter when you’re choosing a tool.

Whether you’re a freelancer, agency owner, affiliate marketer, or in-house SEO, you’ll find tools here that can help you:

  • analyze competitors in Google
  • find better keywords and content opportunities
  • improve internal linking and boost CTR
  • run technical audits, spot broken links, and improve page speed
  • monitor rankings and track long-term SEO progress

We’ve had especially good results with tools like SurferSEO for content optimization and Screaming Frog SEO Spider for technical analysis, but we cover the full spectrum from research to reporting.

If you want to level up your SEO and find the right tool for your needs, you’re in the right place.

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Business & ProductivitySEOSoftware

Morningscore

Morningscore is a Danish-built SEO tool designed to make search engine optimization easy to understand—even for people who haven’t worked with SEO before. Instead of heavy reports and complex analysis, it focuses on...

Business & ProductivityMac SoftwareSEOSoftware

Ahrefs

If you take SEO seriously, you’ve undoubtedly heard of Ahrefs. It’s not just another SEO tool, but one of the most respected and widely used worldwide—especially for backlinks, keyword research, and competitor...